How to choose the right logo design for your business?
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It’s a branding statement that creates interest whilst also representing what your business delivers and it’s overall feel, all in one glance. It’s truly the first thing that any customer sees so you need to make sure that you are capturing their interest.
There are a number of factors that go into logo design. Colour presents the overall feel of your company. The font shows the level of connectivity as well as the business’ overall personality. Having an icon or image around, in front or behind your logo adds another element to it. It can tie it all together and make the colours flow. Often if you have colours that aren’t usually seen together or used together, an icon can clarify to the eye and brain subconsciously that they work.
More often than not, logo designs in your industry capture your eye. You see your competitors’ logo and think ‘I wish I had one like that’. The best thing about logos is you can have great ones. You need to formulate your idea of a logo. These are a few great questions to ask yourself.
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